編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-290-007 | NWA, Inc. - Northwest Airlines Revenue Management | Tiemann, Jonathan | Finance | Managerial Economics( GMBA7001 ) |
2 | 9-504-028 | Virgin Mobile USA: Pricing for the Very First Time | McGovern, Gail | Marketing | Managerial Economics( GMBA7001 ) |
3 | 9-391-076 | De Beers Consolidated Mines Ltd. (A) | Ghemawat, Pankaj;Lenk, Toby | Other | Managerial Economics( GMBA7001 ) |
4 | 9-794-031 | British Satellite Broadcasting versus Sky Television | Ghemawat, Pankaj | Other | Managerial Economics( GMBA7001 ) |
5 | 9-794-079 | Bitter Competition: The Holland Sweetener Co. vs. NutraSweet (A) | Brandenburger, Adam;Costello, Maryellen;Kou, Julia | Other | Managerial Economics( GMBA7001 ) |